7 Ways To Interpret Old And New Content

Hello! My blog is designed to understand the evolution of content in the broad realm of communications.

I have worked across the various borders of content and communications for the past 11 years.

‘Content’ is the ‘new’ term for communications: the refinement of words, still and moving images and audio to reveal discoveries and perceptions, air imaginations and give immense shared joy.

When I use and develop my knowledge of words and conduct the strategic creation of content I view the process from these seven lenses:

1. Writing: A Medium Through Which To Be Accountable
This ‘cuneiform’ tablet held at the British Museum is one of the earliest forms of writing known in the world. The content features an account of what had been traded as a way to administer and record transactions.

Modern day accountants have upgraded to using Microsoft Excel and Sage to process and record complex financial transactions. Yet ‘to account  for’ is their purpose. And millions today are besieged by a volume of email as a means to record promises and deals.

Plus ca change.

2. It Demands A System
It demands the system of writing.

Writing systems can be logographic, syllabic and alphabetic. On the whole they are based on a spoken language.

As writing became more established over the centuries, and language codified, content became associated with the rules of writing, grammar, syntax, punctuation, form, coding and publication standards.

These rules of writing persist even with those of the younger generations who text using a specific code of writing and reply: LOL. Thx.

3. Can Be Private or Public
Egyptian scribes had the onerous task of creating written and visual communications which told of mystical gods and eventful occasions which changed the course of history.

Their religious hieroglyphics were guarded, only for private view by the powerful and anointed.

Content brings power and education for those whom have access, awareness or a desire for access to it.

Whilst I don’t condone the behaviour of The News of The World journalists who illegally hacked into celebrity mobile phone voice mails, what they looked for was secret information (in this case personal). What they learned astounded the public.

Knowledge, and ergo content, is power. The better the content the stronger the impact.

5. There’s Fact – And Then There’s Creativity
Journalists report using the 5Ws+1H. They observe and report with accuracy from several viewpoints in order to remain unbiased.

Yet creativity should not go unrecognised either.

These TED talks highlight the magic of creativity in written, aural and visual communications as shared by emerging and famous forces.

In Ancient Greek times the Oracle at Delphi was a respected prophet who communicated future events to mortals. An oracle could equally be considered to be a magical ,creative and powerful story-teller depending on your belief system.

Creative content fuels modern understanding of brands, educates through big and meaningful ideas (not false, misleading or fluffy) and delivers both commercial and cultural profits.

6. Infinite And Instantaneous
Old content took a long time to transcribe. Finally the printing revolution arose. The technology transformed the dissemination of content and variety of voices through typesetting. Whilst costs were prohibitive, technology increasingly became more affordable until digital presses became commonplace in the late 20th Century.

Thanks to Twitter and other digital and social platforms anyone can think up content, generate it, file it, regurgitate it, re-envision it, blog it, make it long,medium or short  – and receive it 24/7.

7. The View Is Subjective
What you report and share depends on what needs to be shared, and to whom, its importance, what problems it solves, its merit, how it can be devised and circulated, and what are the end learnings.

A cave drawing by cave dwellers was drawn to say: we lived here, we were here, this is our territory, these were our problems, this was our story, this our journey.

Pablo Picasso created his visionary legacy as if to say: this is my frame of reference to a guitar, these are my views of my wives, this is how I see the aftermath of war, this is my own appreciation of beauty using paint, pencils and ceramics.

Every time a modern cubicle corporate worker bee presses ‘send’ on a report it is as if to say: this is how things panned out, this is what I see as the key issue and what needs to be done, this is my message and my world view to you.

Content comes from the amalgamation of matter and interpretation, from ancient through to modern times.

[Photo credit: Dictionary with word Internet magnified through a lense. Creative Commons, Author: Bookworms]

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